Want To Build A $1B Consumer Company? Look For Long-Haul Founders And Don?t Fear Incumbents

Editor's note: Jacob Mullins is a VC at Shasta Ventures. With the recent talk about the growing ?billion dollar club? in startups, I?ve been wondering what characteristics a $1 billion consumer tech company has. As a Series A investor who primarily focuses on consumer web and mobile companies, I examined the pool of consumer companies that have had exits over $100 million within the current era of consumer tech, which I consider to be post-recession 2008. I wanted to see what I could learn and ideally reverse-engineer common characteristics that would help me identify the next big winners when I see them today or in the future.

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